Transform your food waste into profit.

Attract Shoppers. Reduce Waste. Increase Revenue.

Gander is the first platform to automatically connect your near-waste, marked-down food to a huge, local audience that want it. Inspiring motivated shoppers to purchase this food before it becomes surplus.

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Sell-through Rate of Markdowns

On average, retailers who showcase their markdowns on Gander sell around 90% of those listed.

Decrease in Waste

After implementing Gander, retailers sell another 4 in 10 items meaning they are diverted from waste.

Increase in Margin from Markdowns

In addition to selling more product, Gander sells markdowns 40% faster meaning they sell at higher prices than before.

Showcase your markdowns to local shoppers in real-time.

Currently, your markdowns only reach existing footfall meaning you have to rely on shoppers sporadically finding them while already in store. With most markdowns overlooked, on average, half become surplus.

Gander enables you to showcase your in-store markdowns to a huge audience of local, motivated shoppers. Your markdowns capture thousands more views than before, ensuring more are sold and less to go to waste.

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1. Markdown as Usual

Markdown your near-waste products as normal, changing nothing to your existing processes

2. Showcase on Gander

Products are automatically pushed to the app and displayed within your store with official product details

3. Drive Footfall and Sales

Users browse or are notified of markdowns in their area and are driven into your store to purchase as normal

4. Waste Less, Save More

More products are sold and sold faster at higher prices, decreasing waste while increasing revenue

Gain never before seen insights.

With instant visibility on the performance of your reductions as well as store team’s compliance with stipulated policies, Ganderlytics informs you of opportunities in driving profit, optimising these policies and understanding the source of your shrinkage.

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The Retail Food Waste Action Guide, ReFED

"On average, the value of wasted food in retail is equal to roughly double the profits from food sales."

Despite how alarming this statistic is, it may still be underestimated as evidence suggests that one-third of in-store waste remains unaccounted for, highlighting a critical gap in understanding and addressing the true extent of the issue.

Gander is an innovative, free-to-use mobile app that connects users to your reduced-to-clear products in-store in real-time. Users have a live view of all your reductions sitting on the shelves at that very moment. They are then motivated to purchase the items in-store for great prices and therefore save food that would otherwise have to be binned or redistributed. Saving money and the planet!

Gander is integrated with your POS systems meaning there is no change to your current process.
Every time a staff member marks-down an item with a new barcoded sticker, that information is automatically pushed to the Gander app.

By using Gander, retailers can reduce food waste, increase revenue by selling surplus items that would otherwise go unsold, and improve their sustainability efforts by contributing to a more eco-friendly approach to food consumption.

Our core pricing model works on a 'pennies per ping' basis. This means each time you reduce a
product and sticker it, we charge a few pennies. Typically, returns from investment in Gander run
between 600% and 4,000% depending on the retailers current performance levels.

To sign up with Gander, simply complete our sign up form below and we will be in touch within the next few days. Once your account is set up, you can start listing surplus food items and connecting with customers through the app.

Transform your food waste into profit.